Eud International Foundation C.I.C supports the Italian traditional cafe in digitizing business

Eud International Foundation C.I.C supports the Italian traditional cafe in digitizing business

Eud International Foundation C.I.C, a community interest company that supports and helps people and businesses to achieve their projects with a proven model of social impact, has supported the Italian traditional cafe in digitizing its business.

## Economic context

The COVID-19 pandemic has severely affected the hospitality sector, especially the small and traditional businesses such as cafes, restaurants and bars.

The COVID-19 pandemic has severely affected the hospitality sector, especially the small and traditional businesses such as cafes, restaurants and bars. Many of these businesses have been forced to close or reduce their operations due to lockdowns, social distancing measures and reduced customer demand. Many of these businesses have also faced challenges in adapting to the new digital economy, such as online ordering, delivery, payment and marketing.

According to the Italian National Institute of Statistics (ISTAT), the turnover of the hospitality sector decreased by 38.9% in 2020 compared to 2019. The number of employees in the sector also decreased by 8.4% in 2020 compared to 2019.

## The specialty of the cafe is associated with social impact

One of the businesses that has been affected by the pandemic is Caffè della Pace, a traditional cafe located in Rome. Caffè della Pace is not only a place where customers can enjoy a cup of coffee and a pastry, but also a place where they can experience the culture and history of Rome. Caffè della Pace was founded in 1891 and has been frequented by many famous artists, writers and intellectuals over the years. Caffè della Pace is also a place where customers can support social causes, as the cafe donates part of its profits to local charities and NGOs.

Caffè della Pace's specialty is associated with social impact, as it aims to preserve and promote the cultural heritage of Rome, as well as to contribute to the well-being of its community.

## Difficulties that this cafe encountered

Caffè della Pace encountered many difficulties due to the pandemic, such as:

- Loss of customers and revenue: Caffè della Pace had to close or limit its operations for several months due to lockdowns and restrictions. This resulted in a significant loss of customers and revenue for the cafe.

- Lack of digital skills and tools: Caffè della Pace had difficulties in transitioning to the digital economy, as it lacked the digital skills and tools to offer online services such as ordering, delivery, payment and marketing. The cafe also lacked the resources and support to invest and implement digital solutions.

- Loss of identity and reputation: Caffè della Pace had difficulties in maintaining its identity and reputation as a traditional and cultural cafe, as it faced competition from other online platforms and businesses that offered cheaper and faster services.

## Detailed and specific support from Eud International Foundation C.I.C

Eud International Foundation C.I.C has supported Caffè della Pace in digitizing its business through various services and benefits such as:

- Access to funding sources: Eud International Foundation C.I.C provided access to funding sources such as grants, loans, crowdfunding, donations, etc., based on the feasibility and social impact of the business idea and project. Eud International Foundation C.I.C provided up to $20,000 for Caffè della Pace to digitize its business.

- Access to training and mentoring programs: Eud International Foundation C.I.C provided online and offline training courses on topics such as digital business planning, marketing, accounting, legal aspects, etc., tailored to the needs and interests of Caffè della Pace. Eud International Foundation C.I.C also assigned mentors to Caffè della Pace to provide guidance and support throughout the program.

- Access to networking and collaboration opportunities: Eud International Foundation C.I.C facilitated networking and collaboration opportunities such as events, meetings, forums, etc., where Caffè della Pace could meet other members and partners of Eud International Foundation C.I.C community from different countries, sectors and industries. Eud International Foundation C.I.C also connected Caffè della Pace with potential online customers suppliers partners etc.

- Access to promotion and visibility channels: Eud International Foundation C.I.C provided promotion and visibility channels such as social media newsletters blogs etc., where Caffè della Pace could showcase its products or services reach new customers or markets build its brand reputation.

## Results of support

The support from Eud International Foundation C.I.C helped Caffè della Pace to digitize its business successfully. The results of support are:

- Increased customers and revenue: Caffè della Pace increased its customers by 50% and its revenue by 40% after digitizing its business.

- Increased innovation and creativity: Caffè della Pace increased its innovation and creativity by offering new online services such as virtual tours, live events, online courses, etc.

- Increased social and environmental impact: Caffè della Pace increased its social and environmental impact by continuing to support local charities and NGOs, as well as by reducing its carbon footprint and waste.

Eud International Foundation C.I.C is a community interest company that supports and helps people and businesses to achieve their projects with a proven model of social impact.

Eud International Foundation C.I.C is a community interest company that supports and helps people and businesses to achieve their projects with a proven model of social impact. Eud International Foundation C.I.C has supported Caffè della Pace in digitizing its business, helping it to create value and wealth for itself and society.

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